Some of the Work We Have Done

Provided expert analysis of a newly developed database marketing system for monetizing the recently implemented solution. Provided perspective on Customer Information Management issues such as quality, privacy, security and management of data resources.

 

Development of strategy to leverage customer data across all touch points and all channels to create profitable relationships with best customers. Provided process improvement and CRM Best Practices for customer identification at retail POS.

 

Created, planned and executed direct mail contact strategy for two seasons and managed database management vendor. Provided an assessment of outsourced customer database solution and created new Database RFP.

 

Multi-level research investigation into business unit performance. Data analysis of buying history and analysis of customer data including insights and recommendations, Year Over Year trend analysis, Three Year Basket analysis and Year Over Year RFM analysis. Provided macro analysis of buying behaviors, identifying future trends in the marketplace and a review of category trends and analysis. Delivered a competitive analysis of both the category and format along with an action plan and recommendations.

Multiple projects over six years including a project team approach to assess existing CRM strategy, IT solutions and support, as well as development of a CRM Roadmap plan including Marketing Gap Analysis, Micro and Macro Issue Evaluation, Production Project Plan and CRM Best Practices. Led the development of co-branded credit card project. Email Service Provider evaluation and implementation. International CRM privacy and feasibility study.

The Anglum Group

Customer Experience evaluation of the CRM capability focusing on people, processes and technology that support the data, business rules, analytics, reporting and the loyalty program. Assessed current state, audited the existing data and developed a plan to re-implement system capabilities to permit the company to more strategically utilize the CRM capability to support the future business goals. Evaluated the e-mail marketing capability applying industry best practices.

Business Marketing Roadmap analyzing the current state of CRM capabilities, transformation plans, project initiatives and systems capabilities. Developed a Business Plan for monetizing customer database development. Provided a plan that demonstrates a path to fulfill the future state vision, linking projects and initiatives as they intersect and support the Business Plan.

Creation and development of a very large text opt-in database for a retail client and helped develop the marketing strategy and execution of the US, Canada and Puerto Rico programs. Involved in the development of a smartphone application for iPhone and Android that provides dynamic content, m-commerce capability, push notifications and customer engagement.

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